What To Do To Grow Your Business

Any business one may be in, they can encounter “quick rich” solutions to common problems and challenges all businesspeople face. Namely, what to do next. Whether you are basking in a success, reeling from a failure, or wandering around in the doldrums of mediocrity, there is one question on the mind of EVERY business professional: “Where do I go from here?”

Next steps are not the clichés seen in movies, or popular webinars. They are not the trite, and vague “solutions” offered in self-help books, or Business For Dummies cartoons. The reality is, knowing when and how to take those all important “next steps”, and in which direction to take them, can be discovered, and measured based on information you already have access to.

Ronn Torossian, CEO of 5W Public Relations in New York, understands well the dynamic quandary of Next Steps. Here, he offers three definitive, and definable Next Steps that EVERY business professional can take knowing he or she is moving in the right direction.

#1 - Examine and quantify your current data: There is magic, and wisdom in what you already know, and in the numbers you already have. Those numbers can offer you concrete answers to questions you may not even know to ask. What you do with that information will determine the success of your next step, but crunching those numbers will at least show you which direction to take.

#2 - Examine and quantify current marketing opportunities: What are the closest possible, or better said, probable business applications to what you are doing now? Are there any needs you could be meeting that you are not? Any core competencies that you could be offering, but do not promote? Where is the market headed, and what is it asking for … and what, of those wants and needs, fits within your skill set, or immediate potential offerings?

#3 - Examine and quantify potential market wants or needs: This step is all about looking for what isn’t there. What is missing that people will want, or need next? More than a question of creativity, this is an examination of trends, and an extrapolation of where those trends might offer an opportunity for innovation or deviations, whether small or large.

Taken together, each of these steps presents simple, and definitive market data that can clear the fog of indecision brought about by the innumerable opportunities that surround entrepreneurs, and business professionals every day. Yes, there is plenty out there to see, and pursue. But it’s time to stop grasping at everything that moves into your line of sight.

So whether you work for Vemma or work for yourself, take a step back, crunch your own numbers, see what’s immediately available to you, and search for something someone hasn’t thought of yet.