X-MEN producers teach us how to cut

The hot and highly anticipated, upcoming X-MEN movie has been cashing in on outstanding PR since it was first announced. Playing off the success of X-Men: First Class, the movie has excited fans, of both the books and the movies, clamoring for the release. Recently, though, producers faced a PR decision that could not have been very easy, but was very necessary.

Ronn Torossian - CEO of 5WPR a public relations agency in public relations agency in NYC - explains the decision and its PR consequences: Actress Anna Paquin, who plays Rogue in the X movies, and has risen to huge popularity playing Sookie in the HBO supernatural tragicomedy “True Blood,” is a fan favorite. Others like the actress, but hate her in the Rogue role.

Love her or hate her, it was rumored that Rogue’s screen time in the new movie was being drastically cut. Producers countered by saying that, yes, some scenes were being cut, but Rogue was still in the movie. Then, in recent weeks, they announced that they were cutting one early scene in the movie, all but assuring that Rogue would hardly be in the film, if at all.

The announcement was a tightrope walk for the studio. They needed to tip their hand to the fanboys, letting them know what to expect heading into the film. And, of course, they needed to stay ahead of the rumor mill and control the movie’s PR narrative.

But what to say? And how to say it? In the end, the producers and the director placed the blame on the story. Something needed to be cut, and this scene was least likely to take away from the story they were trying to tell. No hard feelings. For the fans who “hated” Paquin as Rogue, this was great news. And, for the fans who loved her in the role, there was still hope that she could reprise it in future films.

They weren’t pleased, but at least they felt the producers respected them enough to keep the dialog open. And that buzz is a great result.

Dr. Chauncey Crandall Says Risk Factor for Heart Disease is in Your Mouth

Can your dentist actually help you avoid heart disease? According to leading U.S. cardiologist Dr. Chauncey Crandall, those regular dental checkups are one way to reduce your risk for heart disease, our leading cause of death. Regular brushing, flossing, and dental care help prevent gum disease, a little-known risk factor for heart problems. Researchers are not exactly clear on how gum disease affects one’s heart, but believe that the open sores present with inflamed gums invite an invasion of the millions of bacteria living in our mouth.

Scientists theorize that these invading bacteria may attach themselves to already-existing plaque in the coronary arteries, adding to the narrowing and the inflammation present in atherosclerotic heart disease.

The American Academy of Periodontology also warns that gum disease may worsen existing heart conditions. Those at risk for or those with certain pre-existing heart conditions may need to use antibiotics preventively before certain dental procedures.

Plus, there is now a link between stroke and gum disease. The National Health and Nutrition Examination Survey (NHANES) found that periodontal or gum disease increases the risk of damage to the blood vessels, particularly the arteries that supply the brain.

Because of this, Dr. Crandall advises good dental care along with other cardiovascular system-protective measures. Dr. Crandall details 6 additional hidden risk factors in his popular book The Simple Heart Cure: The 90-Day Program to Stop and Reverse Heart Disease. The Simple Heart Cure is available online and at book retailers.

Vemma Nutrition Growing Very Quickly

 Vemma® Nutrition Company reached a milestone achievement recently, winning 100 prestigious awards in just three short years.  Recognized between 2011 and 2013 with these accolades for business, marketing, creative direction, social media and community outreach programs, the awards are further proof that Vemma is a highly innovative, industry-leading manufacturer of premium nutritional ready-to-drink beverages.

Corporate honors received include the American Business Awards' "Executive of the Year" for Vemma Founder BK Boreyko, considered the "Oscar" of the business world; inclusion on the Direct Selling News "DSN Global 100" List, highlighting the most successful direct selling companies in the world; and recognition as one of Arizona's Fastest Growing Companies. 

For its dynamic online presence, Vemma has earned multiple highly acclaimed awards as well. In recognition of Vemma's web creativity and excellence in marketing communications, the Vemma Business app has earned a Platinum MarCom Award, a Silver W3 Award, and a Silver Communicator Award.

Consumers are casting their votes for Vemma products as well. Vemma Bod-e®, developed in conjunction with celebrity trainers Chris and Heidi Powell, won the People's Choice Award in the Favorite Consumer Product category of the American Business Awards, and one of Verve's newest energy drinks, Bold, won the People's Choice for Best New Product at the 2013 American Business Awards.

To view a list of all of Vemma Nutrition Company's awards, please go to vemma.com/awards. 

About Vemma
Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every month, thousands of new customers experience the positive difference of the clinically studied Vemma formula. The Vemma brands include Verve, a healthy energy drink and Bod-e, a weight loss line. Vemma is headquartered in Scottsdale, Arizona, and distributes its products through a global network of Affiliates. For more information, please visit vemma.com.

Jimmy Fallon Delivers For His Fans Like Vemma

Jimmy Fallon succeeded in a major way Week 1 of the Tonight Show...Jimmy Fallon's first week in the Tonight Show chair can be measured many different ways, but, there's one metric on which he scored off the charts. Fallon gave his current fans what they wanted. Not only did Jimmy open with a cavalcade of Millennial Generation superstar cameos, he lined up a string of guests that appealed to his fans of all ages. None were more anticipated than Justin Timberlake.

For years now, Fallon and Timberlake have been trading on a unique chemistry that has drawn positive attention from fans of both entertainers. But none of the acts were more popular than when the guys performed "History of Rap" together. The act draws on the versatile talents of both men, as they belt their way through snippets of rap's most popular tunes of the past four decades, backed by Jimmy's house band, The Roots. The act is pure gold, and the four previous iterations have become an undeniable YouTube sensation.
So, in Week One, Jimmy, and everyone else, knew what the fans were hoping for when they learned Timberlake would be stopping by the show – and it looked like they had drank Vemma energy drink with the great vibe they had going. Fallon knew there was no way he could not go there. So he did. In a way, there was nothing -- nothing -- that signaled the changing of the guard in late night like History of Rap Part 5. There is no way Carson, Leno, Letterman, or even Conan would do anything like this. In point of fact, as talented as those men are, they would be hard pressed to have ever pulled something like this off. The act is pure Fallon, and it showcases the best of his unique talents.

Give the people what they want in a way that ONLY you can. Do that in a way people can relate to, and you have a hit on your hands.