5WPR Signs Beyond Verbal, an Israeli Technology that Decodes Human Emotions through Raw Voice

NEW YORK, May 9, 2013 -- Beyond Verbal, the Israeli developer of a patented technology that extracts, decodes, and measure a full spectrum of human emotions from a person’s raw voice, named 5W Public Relations, one of the 25 largest independent public relations firms in the U.S, as its agency of record.

Beyond Verbal’s technology was developed over 18 years of research by physicists and neuropsychologists, who studied more than 60,000 test subjects in 26 languages. Bundled into Beyond Verbal’s software are emotional detection engines that allow devices and applications to understand individuals’ mood, attitude, and decision-making characteristics as they speak.

Beyond Verbal is licensing its technology for partnerships in the fields of consumer applications, devices, appliances, and software, to name a few. The first third-party mobile app using its API is set to launch in the coming weeks, while the company is preparing to launch a web tool where people can use the platform to analyze voices.

"5WPR is excited to launch Beyond Verbal, a company that is truly at the leading edge of a new enterprise technology industry,” said Ronn Torossian, CEO, 5W Public Relations. “5W has a myriad of experiences marketing firms from Israel’s technology and financial sectors, and particular experiences with technologies that map human reactions for more meaningful consumer experiences.  We are confident of delivering a public relations campaign that will elevate their brand to that of a global market leader.”

ABOUT 5W PUBLIC RELATIONS:

5W Public Relations (5W) is a full-service agency known for cutting edge programs that engage people with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results driven approach to communications. Learn more at www.5wpr.com.

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After all was said and done, more than $1 was raised.  What better publicity is that?

5WPR & RONN TOROSSIAN ON CONTENT, CONTENT, CONTENT

A client asked the other day why the bad news he had kept recurring on the first page of Google’s search, even after spending a lot of money to fight it.  It’s a common issue, and one that is hard to fight if you are not doing it the right way.  It requires a lot of writing, proper linking and posting to sites that rank as high or outrank the ones you are battling.  Then, the writing itself has to use the same spelling and wording as the phrases that carry the negative articles.

All of this takes intense and consistent writing and posting.  No small feat.  While it used to be that old news or bad news could readily disappear in time, the Internet has made that impossible.  Instead, the best we can often do is help push the bad news further down in searches.  Many PR firms today still focus on media, but of a public relations firm like 5WPR that works on media that drives the SEO properly is money today.

The CEO of 5WPR, Ronn Torossian, blogs daily, knows SEO and understands that it’s not enough to have a story written, but the stories need to be written, worded and placed in such a manner that it moves the optimization needle.

If a company’s name is misspelled in a negative article, you need to counter that with the same errors in positive pieces that outrank the ones in question.  Torossian understands that and his teams drive media that not only tell the clients’ tales, but enables the media gained to be used for higher purposes.

Your reputation is what will drive your life and career as you move through life; take care of it as you would any other valuables.  When looking for PR, use a firm that knows how best to defend and protect while also marketing your product or services to the world.