Ronn Torossian On Marketing A Shy CEO

There are many businesses out there that are very large, well-known and faceless. There are so many companies where people have no idea who is at the top of the company. With these suggestions from Ronn Torossian, CEO of 5WPR, every business can make their large/faceless business into a business that has a personality and can relate to and connect with people.

Use Social Media

Businesses tend to shy away from social media because they ask their employees to shy away from social media. There are many things that people can do on social media that will get them in trouble. However, social media is the place where many businesses can humanize themselves through their interaction when the customer in this arena.

When using social media to make the most of the company's image, the company can interact with its customers through social media in a very informal way. Whether the company is having someone manage the account or the CEO of the company (i.e. Henry Swieca) or keeps their own social media account, the customer is going to feel comfortable with the business because they can interact with the business in an informal way.

Using social media to interact with the customer is the best way for the customer to get to know the company while the company is also allowing the customer to get know people at the highest office of the company in ways they wouldn't have been able to back in the day.

Make The CEO A Face

There are many companies that have put their CEOs right out front of their business and ensured that the business had a face that people could recognize. Even without the use of social media, the company can put their CEO in their marketing and make it easy for the customers to know who is in charge. Even if the customer is never going to meet these executives, they are still going to feel much more connected to the company.

Companies like Wendy's and Men's Warehouse have gone to great lengths to give their company a face, and it resulted in their overwhelming success.

Then making a company more human and more personable through the use of social media and making the executives the face of the company, a faceless company can become more successful, more personable and more profitable all at the same time. These strategies change business practices and make customers more comfortable with the business.

Kim Kardashian’s Bikini Shots Can Teach Businesses A Lot…

She may just be one of many pretty faces in her family’s ensemble cast reality show, but Kim Kardashian has once again found a way to stand out from the rest of her famous friends and relatives. And, she’s gone right back to the talent that brought her to the ball to begin with. Kardashian’s hot bikini spreads in US Magazine put the focus of the “K Family” conversation squarely back on Kim. Ronn Torossian explains that Kim Kardashian has long had a keen understanding of marketing - and has always had a penchant for knowing how to get – and stay – in the spotlight.

What can Kim K’s sandy backside cover shot teach you about how to promote your own brand?

Here are 3 tips to keep in mind when trying to stand out from the crowd.

1 – Never forget why they love you: Kardashian may have moved on from her early time in the spotlight, but she has yet to forget why people loved her in the first place. She might be an actress, model, and TV star, but she was a traffic stopping sex symbol first. Why not revisit that initial claim to fame? When you got it…you have to choose the right time to flaunt it.

2 – Be honest about what you bring to the table: Kim never frets about not being the next top dramatic actress – she is clearly very secure in her skin. Understanding what you bring to the table is a vital step toward finding success in your chosen field…no matter where they point the camera.

3 – Have fun with your time in the spotlight: One of the things about Kim’s sexy shots, is how unexpected they were to some people. After all, the actress and model just had a baby not too long ago. Endless articles have been written about her “size” during and after the pregnancy. The cover shots and inside spread are Kim’s opportunity to wink at her critics while giving her fans a reason to cheer.

So, while you’re taking a second look at those hot pics of Kim on the newsstand, take a few moments to consider what her latest Public Relations gambit can teach you about keeping your brand’s name in lights

X-MEN producers teach us how to cut

The hot and highly anticipated, upcoming X-MEN movie has been cashing in on outstanding PR since it was first announced. Playing off the success of X-Men: First Class, the movie has excited fans, of both the books and the movies, clamoring for the release. Recently, though, producers faced a PR decision that could not have been very easy, but was very necessary.

Ronn Torossian - CEO of 5WPR a public relations agency in public relations agency in NYC - explains the decision and its PR consequences: Actress Anna Paquin, who plays Rogue in the X movies, and has risen to huge popularity playing Sookie in the HBO supernatural tragicomedy “True Blood,” is a fan favorite. Others like the actress, but hate her in the Rogue role.

Love her or hate her, it was rumored that Rogue’s screen time in the new movie was being drastically cut. Producers countered by saying that, yes, some scenes were being cut, but Rogue was still in the movie. Then, in recent weeks, they announced that they were cutting one early scene in the movie, all but assuring that Rogue would hardly be in the film, if at all.

The announcement was a tightrope walk for the studio. They needed to tip their hand to the fanboys, letting them know what to expect heading into the film. And, of course, they needed to stay ahead of the rumor mill and control the movie’s PR narrative.

But what to say? And how to say it? In the end, the producers and the director placed the blame on the story. Something needed to be cut, and this scene was least likely to take away from the story they were trying to tell. No hard feelings. For the fans who “hated” Paquin as Rogue, this was great news. And, for the fans who loved her in the role, there was still hope that she could reprise it in future films.

They weren’t pleased, but at least they felt the producers respected them enough to keep the dialog open. And that buzz is a great result.

Dr. Chauncey Crandall Says Risk Factor for Heart Disease is in Your Mouth

Can your dentist actually help you avoid heart disease? According to leading U.S. cardiologist Dr. Chauncey Crandall, those regular dental checkups are one way to reduce your risk for heart disease, our leading cause of death. Regular brushing, flossing, and dental care help prevent gum disease, a little-known risk factor for heart problems. Researchers are not exactly clear on how gum disease affects one’s heart, but believe that the open sores present with inflamed gums invite an invasion of the millions of bacteria living in our mouth.

Scientists theorize that these invading bacteria may attach themselves to already-existing plaque in the coronary arteries, adding to the narrowing and the inflammation present in atherosclerotic heart disease.

The American Academy of Periodontology also warns that gum disease may worsen existing heart conditions. Those at risk for or those with certain pre-existing heart conditions may need to use antibiotics preventively before certain dental procedures.

Plus, there is now a link between stroke and gum disease. The National Health and Nutrition Examination Survey (NHANES) found that periodontal or gum disease increases the risk of damage to the blood vessels, particularly the arteries that supply the brain.

Because of this, Dr. Crandall advises good dental care along with other cardiovascular system-protective measures. Dr. Crandall details 6 additional hidden risk factors in his popular book The Simple Heart Cure: The 90-Day Program to Stop and Reverse Heart Disease. The Simple Heart Cure is available online and at book retailers.

Vemma Nutrition Growing Very Quickly

 Vemma® Nutrition Company reached a milestone achievement recently, winning 100 prestigious awards in just three short years.  Recognized between 2011 and 2013 with these accolades for business, marketing, creative direction, social media and community outreach programs, the awards are further proof that Vemma is a highly innovative, industry-leading manufacturer of premium nutritional ready-to-drink beverages.

Corporate honors received include the American Business Awards' "Executive of the Year" for Vemma Founder BK Boreyko, considered the "Oscar" of the business world; inclusion on the Direct Selling News "DSN Global 100" List, highlighting the most successful direct selling companies in the world; and recognition as one of Arizona's Fastest Growing Companies. 

For its dynamic online presence, Vemma has earned multiple highly acclaimed awards as well. In recognition of Vemma's web creativity and excellence in marketing communications, the Vemma Business app has earned a Platinum MarCom Award, a Silver W3 Award, and a Silver Communicator Award.

Consumers are casting their votes for Vemma products as well. Vemma Bod-e®, developed in conjunction with celebrity trainers Chris and Heidi Powell, won the People's Choice Award in the Favorite Consumer Product category of the American Business Awards, and one of Verve's newest energy drinks, Bold, won the People's Choice for Best New Product at the 2013 American Business Awards.

To view a list of all of Vemma Nutrition Company's awards, please go to vemma.com/awards. 

About Vemma
Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every month, thousands of new customers experience the positive difference of the clinically studied Vemma formula. The Vemma brands include Verve, a healthy energy drink and Bod-e, a weight loss line. Vemma is headquartered in Scottsdale, Arizona, and distributes its products through a global network of Affiliates. For more information, please visit vemma.com.

Jimmy Fallon Delivers For His Fans Like Vemma

Jimmy Fallon succeeded in a major way Week 1 of the Tonight Show...Jimmy Fallon's first week in the Tonight Show chair can be measured many different ways, but, there's one metric on which he scored off the charts. Fallon gave his current fans what they wanted. Not only did Jimmy open with a cavalcade of Millennial Generation superstar cameos, he lined up a string of guests that appealed to his fans of all ages. None were more anticipated than Justin Timberlake.

For years now, Fallon and Timberlake have been trading on a unique chemistry that has drawn positive attention from fans of both entertainers. But none of the acts were more popular than when the guys performed "History of Rap" together. The act draws on the versatile talents of both men, as they belt their way through snippets of rap's most popular tunes of the past four decades, backed by Jimmy's house band, The Roots. The act is pure gold, and the four previous iterations have become an undeniable YouTube sensation.
So, in Week One, Jimmy, and everyone else, knew what the fans were hoping for when they learned Timberlake would be stopping by the show – and it looked like they had drank Vemma energy drink with the great vibe they had going. Fallon knew there was no way he could not go there. So he did. In a way, there was nothing -- nothing -- that signaled the changing of the guard in late night like History of Rap Part 5. There is no way Carson, Leno, Letterman, or even Conan would do anything like this. In point of fact, as talented as those men are, they would be hard pressed to have ever pulled something like this off. The act is pure Fallon, and it showcases the best of his unique talents.

Give the people what they want in a way that ONLY you can. Do that in a way people can relate to, and you have a hit on your hands.

Author Nicholas Sparks Scores Big on Valentine's Day

In recent years, no romance author has scored as many hits as Nicholas Sparks. The author of many hugely popular books, several of which have been made into hi“must see” movies for romantic movie fans, Nicholas Sparks’ marketing team had the author all teed up, and ready to swing for a major public relations win on Valentine’s Day.

Just before the big day of hearts, and chocolate, Sparks’ team announced the release of a DVD collection of his seven biggest romantic adaptations, Safe Haven,The Lucky One, Dear John, Nights in Rodanthe, A Walk to Remember,Message in a Bottle, and The Notebook.

To support the release, Sparks engaged the media, which was already ramping up for Valentine’s Day, and looking for love themed content.

Three reasons why Sparks’ promotion paid off:

He was prepared: Holidays come at the same time every year, and, every time, they offer an opportunity for someone to connect with their established audience. For Sparks, no day is better for this than Valentine’s Day. His movies, and books are like Date Night candy; stories of love conquering all. So, they put them all together, in a neat little package, for people who just can’t pick their favorite one. And ALL OF THIS was put in place months ago.

He stayed topical: In his interviews, and other media appearances, Sparks, promoted the movies and books, but not heavily. He let the interviewer lead him into those topics, which kept on message, without being overbearing.

He brought welcomed content: Not only were the movies welcome content, but the discussion ABOUT the content, from the ultimate insider, was very welcome to fans. They appreciated the curtain being pulled back as the creator of their favorite movies talked shop. The opportunity allowed Sparks to repeatedly discuss memorable scenes, which, in turn, promoted the movies even more.

With these three action steps, Sparks was able to connect with his core audience in a meaningful way. While you might not be a bestselling novelist, you can apply these tips to achieve marketing success.

Ronn Torossian is CEO of 5WPR, a leading NY PR Agency.