Ronn Torossian On Marketing A Shy CEO

There are many businesses out there that are very large, well-known and faceless. There are so many companies where people have no idea who is at the top of the company. With these suggestions from Ronn Torossian, CEO of 5WPR, every business can make their large/faceless business into a business that has a personality and can relate to and connect with people.

Use Social Media

Businesses tend to shy away from social media because they ask their employees to shy away from social media. There are many things that people can do on social media that will get them in trouble. However, social media is the place where many businesses can humanize themselves through their interaction when the customer in this arena.

When using social media to make the most of the company's image, the company can interact with its customers through social media in a very informal way. Whether the company is having someone manage the account or the CEO of the company (i.e. Henry Swieca) or keeps their own social media account, the customer is going to feel comfortable with the business because they can interact with the business in an informal way.

Using social media to interact with the customer is the best way for the customer to get to know the company while the company is also allowing the customer to get know people at the highest office of the company in ways they wouldn't have been able to back in the day.

Make The CEO A Face

There are many companies that have put their CEOs right out front of their business and ensured that the business had a face that people could recognize. Even without the use of social media, the company can put their CEO in their marketing and make it easy for the customers to know who is in charge. Even if the customer is never going to meet these executives, they are still going to feel much more connected to the company.

Companies like Wendy's and Men's Warehouse have gone to great lengths to give their company a face, and it resulted in their overwhelming success.

Then making a company more human and more personable through the use of social media and making the executives the face of the company, a faceless company can become more successful, more personable and more profitable all at the same time. These strategies change business practices and make customers more comfortable with the business.

Kim Kardashian’s Bikini Shots Can Teach Businesses A Lot…

She may just be one of many pretty faces in her family’s ensemble cast reality show, but Kim Kardashian has once again found a way to stand out from the rest of her famous friends and relatives. And, she’s gone right back to the talent that brought her to the ball to begin with. Kardashian’s hot bikini spreads in US Magazine put the focus of the “K Family” conversation squarely back on Kim. Ronn Torossian explains that Kim Kardashian has long had a keen understanding of marketing - and has always had a penchant for knowing how to get – and stay – in the spotlight.

What can Kim K’s sandy backside cover shot teach you about how to promote your own brand?

Here are 3 tips to keep in mind when trying to stand out from the crowd.

1 – Never forget why they love you: Kardashian may have moved on from her early time in the spotlight, but she has yet to forget why people loved her in the first place. She might be an actress, model, and TV star, but she was a traffic stopping sex symbol first. Why not revisit that initial claim to fame? When you got it…you have to choose the right time to flaunt it.

2 – Be honest about what you bring to the table: Kim never frets about not being the next top dramatic actress – she is clearly very secure in her skin. Understanding what you bring to the table is a vital step toward finding success in your chosen field…no matter where they point the camera.

3 – Have fun with your time in the spotlight: One of the things about Kim’s sexy shots, is how unexpected they were to some people. After all, the actress and model just had a baby not too long ago. Endless articles have been written about her “size” during and after the pregnancy. The cover shots and inside spread are Kim’s opportunity to wink at her critics while giving her fans a reason to cheer.

So, while you’re taking a second look at those hot pics of Kim on the newsstand, take a few moments to consider what her latest Public Relations gambit can teach you about keeping your brand’s name in lights