5WPR Signs Beyond Verbal, an Israeli Technology that Decodes Human Emotions through Raw Voice

NEW YORK, May 9, 2013 -- Beyond Verbal, the Israeli developer of a patented technology that extracts, decodes, and measure a full spectrum of human emotions from a person’s raw voice, named 5W Public Relations, one of the 25 largest independent public relations firms in the U.S, as its agency of record.

Beyond Verbal’s technology was developed over 18 years of research by physicists and neuropsychologists, who studied more than 60,000 test subjects in 26 languages. Bundled into Beyond Verbal’s software are emotional detection engines that allow devices and applications to understand individuals’ mood, attitude, and decision-making characteristics as they speak.

Beyond Verbal is licensing its technology for partnerships in the fields of consumer applications, devices, appliances, and software, to name a few. The first third-party mobile app using its API is set to launch in the coming weeks, while the company is preparing to launch a web tool where people can use the platform to analyze voices.

"5WPR is excited to launch Beyond Verbal, a company that is truly at the leading edge of a new enterprise technology industry,” said Ronn Torossian, CEO, 5W Public Relations. “5W has a myriad of experiences marketing firms from Israel’s technology and financial sectors, and particular experiences with technologies that map human reactions for more meaningful consumer experiences.  We are confident of delivering a public relations campaign that will elevate their brand to that of a global market leader.”

ABOUT 5W PUBLIC RELATIONS:

5W Public Relations (5W) is a full-service agency known for cutting edge programs that engage people with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results driven approach to communications. Learn more at www.5wpr.com.