Dr. Chauncey Crandall Says Risk Factor for Heart Disease is in Your Mouth

Can your dentist actually help you avoid heart disease? According to leading U.S. cardiologist Dr. Chauncey Crandall, those regular dental checkups are one way to reduce your risk for heart disease, our leading cause of death. Regular brushing, flossing, and dental care help prevent gum disease, a little-known risk factor for heart problems. Researchers are not exactly clear on how gum disease affects one’s heart, but believe that the open sores present with inflamed gums invite an invasion of the millions of bacteria living in our mouth.

Scientists theorize that these invading bacteria may attach themselves to already-existing plaque in the coronary arteries, adding to the narrowing and the inflammation present in atherosclerotic heart disease.

The American Academy of Periodontology also warns that gum disease may worsen existing heart conditions. Those at risk for or those with certain pre-existing heart conditions may need to use antibiotics preventively before certain dental procedures.

Plus, there is now a link between stroke and gum disease. The National Health and Nutrition Examination Survey (NHANES) found that periodontal or gum disease increases the risk of damage to the blood vessels, particularly the arteries that supply the brain.

Because of this, Dr. Crandall advises good dental care along with other cardiovascular system-protective measures. Dr. Crandall details 6 additional hidden risk factors in his popular book The Simple Heart Cure: The 90-Day Program to Stop and Reverse Heart Disease. The Simple Heart Cure is available online and at book retailers.

Vemma Nutrition Growing Very Quickly

 Vemma® Nutrition Company reached a milestone achievement recently, winning 100 prestigious awards in just three short years.  Recognized between 2011 and 2013 with these accolades for business, marketing, creative direction, social media and community outreach programs, the awards are further proof that Vemma is a highly innovative, industry-leading manufacturer of premium nutritional ready-to-drink beverages.

Corporate honors received include the American Business Awards' "Executive of the Year" for Vemma Founder BK Boreyko, considered the "Oscar" of the business world; inclusion on the Direct Selling News "DSN Global 100" List, highlighting the most successful direct selling companies in the world; and recognition as one of Arizona's Fastest Growing Companies. 

For its dynamic online presence, Vemma has earned multiple highly acclaimed awards as well. In recognition of Vemma's web creativity and excellence in marketing communications, the Vemma Business app has earned a Platinum MarCom Award, a Silver W3 Award, and a Silver Communicator Award.

Consumers are casting their votes for Vemma products as well. Vemma Bod-e®, developed in conjunction with celebrity trainers Chris and Heidi Powell, won the People's Choice Award in the Favorite Consumer Product category of the American Business Awards, and one of Verve's newest energy drinks, Bold, won the People's Choice for Best New Product at the 2013 American Business Awards.

To view a list of all of Vemma Nutrition Company's awards, please go to vemma.com/awards. 

About Vemma
Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every month, thousands of new customers experience the positive difference of the clinically studied Vemma formula. The Vemma brands include Verve, a healthy energy drink and Bod-e, a weight loss line. Vemma is headquartered in Scottsdale, Arizona, and distributes its products through a global network of Affiliates. For more information, please visit vemma.com.

Jimmy Fallon Delivers For His Fans Like Vemma

Jimmy Fallon succeeded in a major way Week 1 of the Tonight Show...Jimmy Fallon's first week in the Tonight Show chair can be measured many different ways, but, there's one metric on which he scored off the charts. Fallon gave his current fans what they wanted. Not only did Jimmy open with a cavalcade of Millennial Generation superstar cameos, he lined up a string of guests that appealed to his fans of all ages. None were more anticipated than Justin Timberlake.

For years now, Fallon and Timberlake have been trading on a unique chemistry that has drawn positive attention from fans of both entertainers. But none of the acts were more popular than when the guys performed "History of Rap" together. The act draws on the versatile talents of both men, as they belt their way through snippets of rap's most popular tunes of the past four decades, backed by Jimmy's house band, The Roots. The act is pure gold, and the four previous iterations have become an undeniable YouTube sensation.
So, in Week One, Jimmy, and everyone else, knew what the fans were hoping for when they learned Timberlake would be stopping by the show – and it looked like they had drank Vemma energy drink with the great vibe they had going. Fallon knew there was no way he could not go there. So he did. In a way, there was nothing -- nothing -- that signaled the changing of the guard in late night like History of Rap Part 5. There is no way Carson, Leno, Letterman, or even Conan would do anything like this. In point of fact, as talented as those men are, they would be hard pressed to have ever pulled something like this off. The act is pure Fallon, and it showcases the best of his unique talents.

Give the people what they want in a way that ONLY you can. Do that in a way people can relate to, and you have a hit on your hands.

Author Nicholas Sparks Scores Big on Valentine's Day

In recent years, no romance author has scored as many hits as Nicholas Sparks. The author of many hugely popular books, several of which have been made into hi“must see” movies for romantic movie fans, Nicholas Sparks’ marketing team had the author all teed up, and ready to swing for a major public relations win on Valentine’s Day.

Just before the big day of hearts, and chocolate, Sparks’ team announced the release of a DVD collection of his seven biggest romantic adaptations, Safe Haven,The Lucky One, Dear John, Nights in Rodanthe, A Walk to Remember,Message in a Bottle, and The Notebook.

To support the release, Sparks engaged the media, which was already ramping up for Valentine’s Day, and looking for love themed content.

Three reasons why Sparks’ promotion paid off:

He was prepared: Holidays come at the same time every year, and, every time, they offer an opportunity for someone to connect with their established audience. For Sparks, no day is better for this than Valentine’s Day. His movies, and books are like Date Night candy; stories of love conquering all. So, they put them all together, in a neat little package, for people who just can’t pick their favorite one. And ALL OF THIS was put in place months ago.

He stayed topical: In his interviews, and other media appearances, Sparks, promoted the movies and books, but not heavily. He let the interviewer lead him into those topics, which kept on message, without being overbearing.

He brought welcomed content: Not only were the movies welcome content, but the discussion ABOUT the content, from the ultimate insider, was very welcome to fans. They appreciated the curtain being pulled back as the creator of their favorite movies talked shop. The opportunity allowed Sparks to repeatedly discuss memorable scenes, which, in turn, promoted the movies even more.

With these three action steps, Sparks was able to connect with his core audience in a meaningful way. While you might not be a bestselling novelist, you can apply these tips to achieve marketing success.

Ronn Torossian is CEO of 5WPR, a leading NY PR Agency.

What To Do To Grow Your Business

Any business one may be in, they can encounter “quick rich” solutions to common problems and challenges all businesspeople face. Namely, what to do next. Whether you are basking in a success, reeling from a failure, or wandering around in the doldrums of mediocrity, there is one question on the mind of EVERY business professional: “Where do I go from here?”

Next steps are not the clichés seen in movies, or popular webinars. They are not the trite, and vague “solutions” offered in self-help books, or Business For Dummies cartoons. The reality is, knowing when and how to take those all important “next steps”, and in which direction to take them, can be discovered, and measured based on information you already have access to.

Ronn Torossian, CEO of 5W Public Relations in New York, understands well the dynamic quandary of Next Steps. Here, he offers three definitive, and definable Next Steps that EVERY business professional can take knowing he or she is moving in the right direction.

#1 - Examine and quantify your current data: There is magic, and wisdom in what you already know, and in the numbers you already have. Those numbers can offer you concrete answers to questions you may not even know to ask. What you do with that information will determine the success of your next step, but crunching those numbers will at least show you which direction to take.

#2 - Examine and quantify current marketing opportunities: What are the closest possible, or better said, probable business applications to what you are doing now? Are there any needs you could be meeting that you are not? Any core competencies that you could be offering, but do not promote? Where is the market headed, and what is it asking for … and what, of those wants and needs, fits within your skill set, or immediate potential offerings?

#3 - Examine and quantify potential market wants or needs: This step is all about looking for what isn’t there. What is missing that people will want, or need next? More than a question of creativity, this is an examination of trends, and an extrapolation of where those trends might offer an opportunity for innovation or deviations, whether small or large.

Taken together, each of these steps presents simple, and definitive market data that can clear the fog of indecision brought about by the innumerable opportunities that surround entrepreneurs, and business professionals every day. Yes, there is plenty out there to see, and pursue. But it’s time to stop grasping at everything that moves into your line of sight.

So whether you work for Vemma or work for yourself, take a step back, crunch your own numbers, see what’s immediately available to you, and search for something someone hasn’t thought of yet.